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The commercial products like Camtasia and Captivate have many more features if you really get into this you should consider one of those. There are many free and commercial screencasting products. Then put the video on your website and/or on YouTube and link to it.
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Do your archives patrons have trouble using your website or finding things in your catalog? Do they not know what a finding aid is and how to use it? You can create a video explaining any of these things using just screen shots and text, or using screen shots and audio.
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The final product is a video that users can view on a web page or download to their computer. In some programs, you can add audio (if you have a microphone) to add more explanation of what’s happening on the screen. Depending on the program, the recordings can be edited to delete sections and to add arrows, text, and other graphics. Just about anything that happens on the screen can be recorded. Free software like Wink, Jing, Screen-O-Matic, and others let you record mouse movement, windows opening and closing, menus activity, forms being filled in and so on. Screencasts are recordings of actions taking place on a computer screen.
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Screencasting is a way to capture what you see on your computer screen and turn those screen shots into a tutorial or other online show. Based on Minnesota’s 23 Things on a Stick, with updates by Kathryn Otto